I am often labeled a snob
because I feel that culture
should be what it had been for the first million years of human history
: something organic
, beautiful, and dynamic that people within a society create to entertain
, inform comfort
, or make sense of themselves and others.
Unfortunately, in the past several decades, culture has pretty much become a mere by-product of marketing. It is promulgated by committees in board rooms with a specific agenda and armed with market research and demographic data. If boy bands will rake in more endorsement deals this year, then boy bands it is. If making it hip to wear our sneakers will sell more of our sneakers, then it shall be hip to wear our sneakers.
I don't think it makes me a snob to desire authentic culture over this inauthentic shyte. It only makes me human.