The brand name for a line of depilatory products.

While it holds a distant second place share of today's depilatory market (to Nair), it was influential in forming America's cultural aversion to hair on women.

In the twenties, Neet followed the lead of Gillette and Wilkinson Sword, mounting an effective Madison Avenue ad campaign to create a U.S. market for its products. The ads featured sexy bathing beauties humiliated by unsightly armpit hair.

The interesting thing about the campaign is that at the time, there wasn't really any widespread aversion to armpit hair. If anything, shaved pits may have been considered a bit slutty. However, the moment was perfect for spreading a smooth armpit meme. Bare shouldered and sleeveless fashions were a brand new thing at the time, and American women had never confronted the public presentation of their armpits before. How could they know that their "unsightliness" was cooked up by hucksters?

The idea took hold with a vengeance, and now it's considered odd for an American woman not to shave her underarms. The peculiar susceptibility of Americans to marketing of this type is pointed up by the fact that Neet was a cultural landmark in the US, but just a middling product in its native France, where everyone is considerably more relaxed about hairy armpits. I would guess that's because the French were showing ther axillae before the advent of safety razors and depilatories, so the advertisements failed to engender the fear that made them so effective in the states.

Also, an acronym for Not in Education, Employment, or Training.

In short, just as how in a modern, post-political correct world we sanitize language to say that the bomb didn't kill 50 schoolchildren, there was "collateral damage" - what we commonly would have formerly called a "worthless layabout" or "social parasite" is now just "NEET".

Obviously, not all folks who are in these circumstances are such - unless you head over to the giant waste of bandwidth and oxygen known as 4chan. To them, NEET is the ne plus ultra of life, a condition to aspire to - which is perfect. They scorn "wage-cucks" (cuck coming from "cuckold" - the idea that your time is being violated by an employer by making demands on you in exchange for renumeration) and make the usual anti-Semitic jokes about how stupid and lesser people are wage-cucks to "Mr. Shekelstein" (unquote) - toiling away for money. Meanwhile the superior beings, NEETs use their time in pursuits which they wish to engage in, instead taking money from the state or living off off well meaning parents.

Regardless as to whether these folks are serious, and not simply engaging in a wry commentary on how difficult it is to make it when graduating into a bad economy - and much of 4chan is unclear as to whether or not it's some kind of bizarre performance art or genuine, certifiable sociopathy - it's a scary meta-commentary on how life with ever-increasing rents and skyrocketing college costs make it almost more worth your time to just sit back and fail at life according to our society.

Of course, according to these threads these young men are cultivating their minds, reading poetry, cooking slow-cooked home made gourmet meals and pondering life's bigger questions - whereas based on the rest of 4chan's output, it's far more likely they're urinating into empty Mountain Dew bottles and pretending to live life on the perfect spot in the autistic spectrum where they can have contempt for "normies" (as they call them) but not be affected too badly by the bright colors and sudden violent sounds of the anime they brag about furiously masturbating to.

Log in or register to write something here or to contact authors.