Brand New is a band that was first introduced to me in the spring of 2002 by a very good friend of mine. He told me I absolutely HAD to listen to “Soco Amaretto Lime”, and when I did, I also fell in love with it. Later, I also enjoyed the rest of their songs, especially “Jude Law and a Semester Abroad”.
This band would most likely be considered pop-punk by everyone. A few songs are a little hardcore, like “The Shower Scene” and “Seventy Times 7”, but most are very mellow and would be considered “emo”. In other words, New Found Glory, Saves the Day, and Weezer fans will probably like Brand New. They are not very original, but they do have a nice sound, nice musicians, and very catchy lyrics. If you want to listen, I suggest you check out their debut album “Your Favorite Weapon”.
Jesse Lacey is the lead vocalist/writer, and he realizes that many may consider his band a fleeting fad, a cliché in the world of pop-punk music. However, he is not disturbed by his mediocrity and wants to play what the people like to hear: “We just want to be a part of music that kids are listening to. We're really trying to break in more than break away” (pastepunk.com). Maybe one of the things that sets them apart is the fact that they seem very sincere. Almost all of their lyrics are non-fiction and stay away from expected emo stereotypes (has anyone else noticed how it’s hard to sound emotional these days… without sounding exactly like Dashboard Confessional?).
So, chances are you haven’t heard of this band. To the best of my knowledge, they have not been in Rolling Stone yet, but they have been featured in many online-zines. However, they are trying to get more publicity and are touring with bands like the Movielife. Before you know it, they might be opening for one of your favorite bands! and then… the sky’s the limit.
“Your Favorite Weapon”
1) The Shower Scene
2)Jude Law and a Semester Abroad
3) Sudden Death in Carolina
4) Mix Tape
5) Failure by Design
6) Last Chance to Lose Your Keys
7) Logan to the Government Center
8) The No Seatbelt Song
9) Seventy Times 7
12) Soco Amaretto Lime