A store that resides under the corporate umbrella
of GAP, Inc
along with GAP
, Old Navy
, and Banana Republic
. Founded in 1986
, Gap Kids
was the first step up the stairs that led GAP, Inc
to a thirteen billion
dollar a year revenue under the newly established Millard Drexler regime
. Following in the footsteps that led the GAP
division of GAP, Inc
to be so successful, Drexler immediately put into play the same Best Practices
that were used in the GAP
at the time. Centering it's business around basics
and limited fashion
appareal, Gap Kids
quickly became the leading retailer of children's clothes throughout the United States
The next step for Gap Kids, the opening of BabyGap in 1990. As the name implies, BabyGap offers clothing for infants and toddlers. BabyGap is never a stand alone store, as it has been incorporated into the Gap Kids store, which in some cases is attached to the GAP store, thus forming a GAP 2000 or GAP Flagship store. Current flagship stores are in New York City, San Francisco, Chicago, Los Angeles, Paris, Tokyo, and Berlin. Flagship stores incoporate all aspects of the GAP division stores and offer the entire GAP clothing line, as opposed to the select merchandise offered at level two through five stores.
In 1995, GapKids went international when the Tokyo, Japan and Berlin, Germany stores opened. These two stores were incorporated into the soon-to-be-called GAP 2000 store model with all three stores incorporated into one site.
In 1998, Gap Kids and BabyGap offer their online medium, GapKids.com and BabyGap.com, respectively. The addition of this medium, as well as the seamless intergration into the daily shopping procedure boost the Gap Kids and Bab Gap sales to four times what it was prior to the online introduction.
As of 2001, Gap Kids is still the leading retailer of children's clothes in the world, surpassing both Gymboree and Abercrombie and Fitch Kids in annual revenue.
Also to note; as of mid-2002 a particular Gap Kids location has been employing the legitimate niece of The Motor City Madman. Said neice's name is The Nuge.