Culture Jam: The Uncooling of America is a book by Kalle Lasn that explains how America is no longer a country, but a multi-trillion dollar brand. In AmericaTM, the principles of freedom and democracy have been swamped by the cult of celebrity and the saturation marketing of companies like McDonald's, Nike and Philip Morris. These brands, products, fashions, celebrities, entertainments -- the spectacles that surround the production of culture -- are our culture now. It is only by "uncooling" these symbols of culture, by organizing resistance against the power trust that manages the brands, that America can reassert itself. Culture jammers uncool brands, fashions and celebrities by "demarketing" and by breaking the "media trance" of our TV-addicted age. Icons come under fire as Lasn deconstructs advertising culture and our consumer environment.

See also:
Kalle Lasn
Culture Jam
Culture Jammer