Brand, maybe it is a derivation from what is done to cattle, is the name given by a corporation to things that it sells.

Aspirin is Bayer's brand name for A.S.A..

Jell-O is Kraft's brand name for jelly.

Kodak is Kodak's brand name for cameras.

When we only think in terms of brand, then we have given our mind over to business--the triumph of the marketplace.

Our emotional reaction to a company or organisation. ie, The feelings and sentiments that come to mind when I say Coca Cola, such as coolness, energy, America, youth, vigor, etc...

The greatest misunderstanding comes from mistaking a company's visual identity or logo for its brand. The visual identity is the visual style in which it presents itself, such as through posters, brochures, adverts, and similar. Its logo is the mark it uses to represent itself. The logo and the visual identity should evoke the brand, if they are doing their jobs properly.

More modern conceptions of the brand include how brands are expressed on the web, through factors such as useability, navigation, and interactivity. Amazon is an example of a brand that is based on these qualities.

Brand (?), n. [OE. brand, brond, AS. brand brond brand, sword, from byrnan, beornan, to burn; akin to D., Dan., Sw., & G. brand brand, Icel. brandr a brand, blade of a sword. See Burn, v. t., and cf. Brandish.]


A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct.

Snatching a live brand from a wigwam, Mason threw it on a matted roof. Palfrey.


A sword, so called from its glittering or flashing brightness.



Paradise, so late their happy seat, Waved over by that flaming brand. Milton.


A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade; as, a good brand of flour.


A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.

The brand of private vice. Channing.


An instrument to brand with; a branding iron.

6. Bot.

Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order Pucciniaei.


© Webster 1913.

Brand (?), v.t [imp. & p. p. Branded; p. pr. & vb. n. Branding.].


To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).


To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.


Fig.: To fix a mark of infamy, or a stigma, upon.

The Inquisition branded its victims with infamy. Prescott.

There were the enormities, branded and condemned by the first and most natural verdict of common humanity. South.


To mark or impress indelibly, as with a hot iron.

As if it were branded on my mind. Geo. Eliot.

Brander (#), n.


One who, or that which, brands; a branding iron.


A gridiron.



© Webster 1913.

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