Brand, maybe it is a derivation from what is done to cattle, is the name given by a corporation to things that it sells.

Aspirin is Bayer's brand name for A.S.A..

Jell-O is Kraft's brand name for jelly.

Kodak is Kodak's brand name for cameras.

When we only think in terms of brand, then we have given our mind over to business--the triumph of the marketplace.