, maybe it is a derivation
from what is done to cattle
, is the name given by a corporation
to things that it sells.
Aspirin is Bayer's brand name for A.S.A..
Jell-O is Kraft's brand name for jelly.
Kodak is Kodak's brand name for cameras.
When we only think in terms of brand, then we have given our mind over to business--the triumph of the marketplace.