As part of their progression towards the zen of being fucked
, eToys announced the closure of their UK
operations (at www.eToys.co.uk) on December 29, 2000
The announcement was followed by a half-price sale on all
goods (yes, including Pokémon
stuff, consoles and that neat new Lego
), which caused an online shopping frenzy
. Thousands of people who would never think of shopping at eToys
poured into the site, as the closure and half price sale were both mentioned on the national news.
By Jan 4th, most of the site was picked clean. I mention that date, because that's when I finally heard about it and thought I'd pick up a £70 Dreamcast
. Curses. The store will be taken offline on January 19, 2001
, never to return.
I hope eToy
buy the domain and put up a page simply saying "Har har."
Timber! February 26, 2001
, eToys is filing for Chapter 11
bankruptcy. The website (www.etoys.com) will apparently be shut down within the week. Keep eyes peeled for a ridiculously cheap last-shout
sale, although it's possible all stock will go to recievers
. Farewell, eToys; you probably won't be missed.