The early 90's. Because, as we all know, things are only cool until the mainstream gets hold of them. When you could still be called a slob or, worse, a lumberjack, for wearing flannels and ripped jeans. Before Eddie Vedder decided to get all pompous and political. When no one outside of Seattle had heard of Courtney Love. Following the release of Bleach, right around the time Nevermind was released. Right around the time Ten was released. Before 107.7 the end was corporate radio. When Boeing was Seattle's claim to fame. Back when being non-mainstream still meant being mocked and having the crap beaten out of you. Prior to the resurgence of pop.