Every movement has its backlash, and Goa trance music was no exception. As is often the case with less mass-market oriented forms of contemporary music, lovers and creators of the form quickly moved on, either incoporating the influences in a new way, or reacting against them and moving on to something entirely different. For other individuals, particularly musicians and DJs on the periphery of the rave subculture, Goa was a sub-genre too far.
The funniest evidence that I saw of this backlash was in the title of a track on "The Blue Lamp", a CD by Jonny Hardie and Gavin Marwick (a pair of accomplished Scottish fiddle players). The title of the track: Goa way.