What are these sticks, squares and packets? Are Americans not familiar with the simple idea of objective measurements? I can convert ounces to grammes, but how the hell am I going to find out how much is in a stick of commercial American butter? Oh and by the way, do they not know that it's a solid and therefore shouldn't be measured in cups, either?

They say that recipes are the most searched on item on the web after porn. Well I don't know how anybody can cook anything from the quantities and instructions provided above. Never before has chocolate cake afforded me so much aggro!

Outside it is, indeed, America.