They have billboards advertising if for miles around.
By "miles" I mean like in "South of The Border\n\n394 miles". I'm serious.
It can be identified by the giant hat up like a water tower. It's on the right when going north, left when going south.

"Almost there
Keep screaming kids! (They'll stop)"

"You never sausage fun.
You're always a weener at Pedro's"