Granada Group PLC strive to own a balanced portfolio of entertainment companies, which is designed to help them take advantage of any economic environment.

They also own the TV Rental chain which, after a merger with Thorn EMI's Radio Rentals to form 'Box Clever' makes it the major player in this field. Visionhire and Telebank have also been assimilated into the Granada empire, and countless smaller rental operations. The Granada chain markets its own brands of TV, video etc, but these products are generally rebadged and slightly modified versions of products from companies such as Sharp, Nokia etc, and are sold alongside the brand named products at a slightly better price.

This kind of business flourishes in an economic downturn and balances the luxury end of the entertainment market which benefits when the economic situation is good.