Bart refers to
Homer as this in the Mr. Sparkle episode of
The Simpsons, which first aired April 27, 1997. In the episode, Bart finds a
Japanese box at the dump with a picture on it that looks like Homer. They find out that the box is for a
dish detergent called
Mr. Sparkle. After calling the product's manufacturing plant in "
the sacred forests of Hokkaido", Homer receives a
marketing tape for the product at the end of which it is revealed that the Mr. Sparkle logo (the face that looks like Homer) is an
amalgam of the logos for Matsumura Fishworks (a smiling fish) and Tamaribuchi Heavy Manufacturing Concern (a light bulb).
Homer: Hey! It was all a coincidence.
Bart: Yep. There's your answer, fishbulb.
Homer: Well, it was a nice ride while it lasted. Come on kids, let's go home.
Bart: We are home.
Homer: That was fast.