An April Fools' Day joke perpetrated by the German c't magazine. In an article, they claimed they had found subliminal messages popping up in a movie, namely Don't Drink And Drive during scenes of alcohol consumption. Supposedly, those messages didn't show up in freeze-frame, and the article explained how they must be stored in a subpicture stream hidden in the CSS encryption. At this point I realized I was being bullshitted, and thought "what movie did they say they found it in?". I looked back through the article until I found the paragraph where it said "In the Hollywood movie 'The March is Over', we found"... I proceeded to laugh until it hurt.