Beloved
fictitious sponsor of
Garrison Keillor's
A Prairie Home Companion from
1974-
1986, and then from
1995 to the present. The product, though imaginary, has its own
jingle,
copy,
logo,
merchandising, and for a while, its own
band (Bill Hinkley and Judy Larson). The spots are a tribute to the radio ads of a bygone era (most notably the sponsorship of the
Grand Ole Opry and other programs on
Nashville's
WSM by
Martha White Flour).
Song (usually introduced with a hot fiddle lick from Andy Stein, which gets the audience clapping along to the instrumental solos from all of Guy's All Star Shoe Band):
Two, four, six, eight,
coming back from the station break
Guy's All Star Shoe Band
If they can't do it, no one can
Has your family tried them? (Powdermilk!)
Has your family tried them? (Powdermilk!)
Well, if your family's tried 'em,
then you know you've satisfied 'em
They're a real hot item: Powdermilk!