term for the generation
that came after Generation X
and the Baby Boomer
Depending on the definition
you use, members of Generation Y are born between 1980 or 1981 to 1995.
Other names for the generation include The Millennial Generation, The Millennials, Generation Why, Gen Yers, The Net Generation, The NewMils,
and Thatcher’s Children
, a term used in the UK
The Echo Generation
is a term mostly used in Canada
and was popularized by David K. Foot and Daniel Stoffman’s book Boom, Bust, and Echo
. Since members are usually
the children of the Baby Boomers, and they are said to “echo” their parents.
Among business types, the future market for most consumer brands.