A
Western term for the
generation that came after
Generation X and the
Baby Boomers.
Depending on the
definition you use, members of Generation Y are born between 1980 or 1981 to 1995.
Other names for the generation include
The Millennial Generation, The Millennials, Generation Why, Gen Yers, The Net Generation, The NewMils, and
Thatcher’s Children, a term used in the
UK.
The Echo Generation is a term mostly used in
Canada and was popularized by David K. Foot and Daniel Stoffman’s book
Boom, Bust, and Echo. Since members are
usually the children of the Baby Boomers, and they are said to “echo” their parents.
Among business types, the future market for most consumer brands.