A Western term for the generation that came after Generation X and the Baby Boomers.

Depending on the definition you use, members of Generation Y are born between 1980 or 1981 to 1995.

Other names for the generation include The Millennial Generation, The Millennials, Generation Why, Gen Yers, The Net Generation, The NewMils, and Thatcher’s Children, a term used in the UK.

The Echo Generation is a term mostly used in Canada and was popularized by David K. Foot and Daniel Stoffman’s book Boom, Bust, and Echo. Since members are usually the children of the Baby Boomers, and they are said to “echo” their parents.

Among business types, the future market for most consumer brands.