The Adidas company was born in 1925 in a small village near Nuremberg, Germany. The founder, Adolf "Adi" Dassler created Adidas after realizing the need for performance athletic shoes. He started as a small company, producing running and soccer shoes. Today, these two types of shoes continue to be what Adidas is famous for. Currently, Adidas is the top seller of athletic shoes in Europe and ranks second wordwide.

Subjectively, Adidas is my favorite brand of casual and sports shoes. Adidas comes up with sharp-looking designs and nothing looks sharper than their three stripes. I don't feel that the swoosh or that Reebok bleh look sharp at all.
In addition to being a German athletics-wear company, Adidas inspired a couple witty schoolyard phrases:
    "Adidas... psych! I only wear Nike!"
    "ADIDAS. All day I dream about sex."

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