has this service where you can go to an online order form
by having something (your name
, personal mantra
, whatever) sewn onto the sneakers. So, this guy named Jonah Peretti, who's a grad student at MIT
, ordered a pair of sneakers with the word "sweatshop
." Nike iD, however, cancel
ed his order. The gem to come out of all this is the published (online) email correspondence
between Nike iD and Peretti. You can read it at http://shey.net/niked.html and giggle gleefully at how Nike squirm
s in an increasingly awkward situation
. I love the irony
of Nike inviting
people who have money to pay to "build their own shoes" so that people in poor countries far away
can then go build their shoes for them.
Nike has since added the words Sweatshop, Sweat, Shop, Child Labor, ChildLabor, Exploit, and Swetshop to its automatic filters which are supposedly in place to reject profanity and "gang terms."