Yeh, but you just can't help likin' 'em can ya?

Last week I defied every last pop/rock sensibility bone I had in my music snob body and


joined the other 549,999 purchasers of Hear'Say's sugar coated poptastic offering "Pure & Simple".

Yep, they are as manufactured as the Hear'Say dolls that hit the shelves this week but they're so damn nice!!

The reality TV show has shown them as real people rather than silent faceless icons and as such you feel genuinely as happy for them as they felt for themselves as they were seen live on TV as the UK charts were being announced on BBC Radio 1 revealing their oh-so inevitable number 1 hit single.

I sat there with a satisfied smile on my face and a lump in my throat (thankfully away from the cynical glare of anyone reading the NME) and wishing the 'popstars' well for the future.

Excuse me while I don my hairshirt and pray to the God of credibility for forgiveness. At this rate, purchasing the back catalogue of Backstreet Boys, Westlife, S Club 7 and Steps cannot be far away!!!