Bonanza was a rather poor HUMO lookalike by an overrated belgian TV production house called woestijnvis. They 'd better stuck with making TV shows.
They bought some editors from competing magazines, offering them the big money.
The market for this type of magazine was already saturated and people tend to be more loyal to a publication than a TV station. The magazine was in trouble before its first edition...
Update: on 20-aug-01 woestijnvis stopped with the magazine and has announced a colaboration with Mediaxis, the company that owns HUMO ... (if you can't beat them, join them)