"EVER BEEN PICKED UP BY A HAIRY LEMON?"
screams the heading of the small piece of
advertising I picked up in the chemist today.
The rest of the leaflet reads, in part:
Hairy Lemon is an effervescent, pleasant tasting vitamin/herbal formula that provides the body with
energy as well as helping to provide mental alertness.
Hairy Lemon is an ideal formula for those who feel tired from a busy lifestyle or have trouble
concentrating. Hairy Lemon can also be used in place of any vitamin B formula to help relieve
tension and stress. Its strong recovery action is also helpful for those recovering from
a late night out. Hairy Lemon makes for a refreshing tonic in a cold glass of water to help you get through the day.
Hairy Lemon contains:
And it has a really effective marketing strategy, as long as no one yells
"discrimination."