screams the heading of the small piece of advertising I picked up in the chemist today.

The rest of the leaflet reads, in part:

Hairy Lemon is an effervescent, pleasant tasting vitamin/herbal formula that provides the body with energy as well as helping to provide mental alertness.

Hairy Lemon is an ideal formula for those who feel tired from a busy lifestyle or have trouble concentrating. Hairy Lemon can also be used in place of any vitamin B formula to help relieve tension and stress. Its strong recovery action is also helpful for those recovering from a late night out. Hairy Lemon makes for a refreshing tonic in a cold glass of water to help you get through the day.

Hairy Lemon contains:

And it has a really effective marketing strategy, as long as no one yells "discrimination."