I used to collect Iron Man comic books years ago. Actually, I still have an original Iron Man comic art page signed by the artist, inker and author.

One of the nifty things about the Iron Man series was that it was one of the first to include some common "Real Life" problems into the storyline. In this case, it was alcoholism. Some of the long-term life-changing results of going overboard with firewater were covered. Since it was geared towards young kids (mostly males), it was an adapted "don't drink" advertisement. In my opinion it was well-written, and the anti-alcohol message did not overshadow the entire storyline.