One method I use to resist advertisements is this: look at the ad and ask "what does it want me to do and what reasons has it given me for doing it?" Really. Most ads, as sophistocated as they are, boil down to an actual command. I see ads that command me to "click here!" (or, Call this number! or, Buy me!), in so many words. And, please, unless the ad gives a real reason to click here, don't. Also, any exclamation points in an ad should be automatically removed. They don't count for anything but to make you think that the subject is exciting, when of course it isn't.