A special magnetic charm or appeal which helps some people become popular. Many politicians, actors, con artists, salesmen, and sorority girls have a great deal of charisma, which causes others to find them more likeable and attractive than they really are.

I've heard it said that you either have charisma or you don't, but I believe that it can be learned. Eye contact, a good smile, and a class or two in public speaking can go a long way toward making you a charismatic person. Is it easy to learn? Probably not, but nothing worth having is...