was invented when Planters'
wanted a new mascot
and held a contest
, offering a prize
to the person to submit the winning entry. A 14-year-old boy sent in a drawing of a peanut
s and leg
s labelled "Mr. Peanut". He won $5. An artist
later added the cane
, top hat
, and monocle
, creating the peanutty gentleman
we've come to know and love over the last 70 years of scarfing down honey-roasted
It sounds pretty stupid, but I guess the key point here is the caption to the drawing, which inspired the company to create a walking peanut character. I don't think just a drawing of an animate peanut would have cut it. The real loser here is the kid, I imagine, whose design is probably worth millions now.