I first encountered HMV stores while studying abroad in Japan. In a Modernista! style of design reminiscent to the Can I get MTV from Kissing? campaign, HMV bags for taking home your goodies were done with bright pink lettering on a black background, forcing many exchange students to doubletake as they pondered the mystery of Japanese people carrying around bags full of HIV.

The human subconscious being such a powerful thing, HMV did its best to keep a good selection of import music to satisfy all the foreigners who would thus stare for many hours and talk amongst themselves of the mysterious bag.