I first encountered HMV stores while studying abroad
. In a Modernista!
style of design reminiscent to the Can I get MTV from Kissing?
campaign, HMV bags for taking home your goodies were done with bright pink
lettering on a black background, forcing many exchange students
as they pondered the mystery of Japanese people carrying around bags full of HIV.
The human subconscious
being such a powerful thing, HMV did its best to keep a good selection of import music
to satisfy all the foreigners who would thus stare for many hours and talk amongst themselves of the mysterious bag.