A contradiction in terms. What's the coolest today, is pretty lame tomorrow. Which depicts the endless cycle of always wanting the latest, the coolest, the fastest and so forth. And this leads to Buddhism: Life is full of suffering. The root of suffering is desire. Kill the desire, and you kill the suffering.

Wanting the coolest, latest is just an expression of your desire. And the fact that the coolest today won't be good enough tomorrow any more, shows us how futile it is to want the coolest in the first place.

My advice: Before running after the coolest, Think for a minute and figure out why this is so special anyway. If you come to a conclusion without emotions, you still might want to get it. Otherwise, it'll just add to your pain eventually.