A washing powder that gets your whites whiter than white.

Also a reviewer for the much-loved early nineties console gaming magazine, Mean Machines. His semi-shaven head gave him the appearance of a Buddhist Monk fallen on hard times and his brutal reviewing style garnered him a big sack of hate-mail every month.

This washing powder was also pushed, in the late 80's, for its ability to remove not only stains, but also odours. Never claimed to get anyone's whites whiter than white.

This mighty task was reserved, in the British Isles, for Daz, one of the stronger proponents of fluorescent powder which caused washed clothes to glow under ultra-violet radiation, and hence also in sunlight, making them appear not only to be white, but also to glow with an inner radiance.

Competitors included and still do: Ariel, Bold, Surf and Persil.

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