Swedish clothes company, established in 1991. The logo is totally misleading, with a Native American as the centre.

Peak has mid-level expensive clothes, and generally low status in Scandinavia, since the clothes are cheaply made and not very fashionable.

Peak catalouges feature shiny happy people wearing the clothes in extreme weather. This is very dangerous, since Peak clothes are not good enough to be worn in extreme conditions, like strong wind and -28 degrees Celsius in Norway's mountains. I will never do that again.

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