Fido Dido is a
black and white comic character created by Joanna Ferrone and Susan Rose in 1986 as a doodle on a
cocktail napkin.
She is now the
president of Fido Dido Inc., based in
New York city.
Fido is basically a fattened-up, glorified
stick man with a triangular head, wavy hair, wearing
baggy clothes, untied
high-top sneakers and socks. All of his shirts featured himself. He could often be seen
skateboarding, playing the
guitar, or (his specialty)
hanging out. His dog, Fido's Fido was also popular. Fido's Fido has a triangular head, wavy hair and a black patch of "fur" over one eye.
Wherever Fido went he spread one of two messages:
1. Fido is for Fido. Fido is against no one. Fido is
youth. Fido has no age. Fido sees everything. Fido
judges nothing. Fido is
innocent. Fido is powerful. Fido comes from the past. Fido is the future.
2. You are what you are and what you are is OK.
He became popular in the late
80's when he appeared in
7up commercials in
North America and the
UK. His popularity died in the early
90's.
He was featured on 7up cans in
Canada, the
US,
Malasyia and the
Netherlands, and
Slice cans in the US.
There was a line of Fido Dido clothing for both children and adults, as well as Fido dolls, toys, stationary, etc. There is also a Fido Dido
video game for the
Sega Genesis.
I found some stickers recently with a female character, in colour, who HAS to be drawn by the same people as Fido.
It was rumored that a Fido Dido
cartoon was going to be made, where he and his
friends deal with it being the 90's,or later, while they are still stuck in the 80's. This could be one of the
characters. Although I'm not sure the show ever aired.