When I went to Six Flags
over spring break
I saw a ton of kids wearing these shirts. 7-Up
is very smart .. By appealing to the kids' sense of rebeliousness, while not being too extreme
("Mom, it's just a slogan for a drink!"), 7-Up has created the ultimate
: Walking billboards that pay YOU to advertise for you.
Think of it as an integrated advertising scheme. The shirts fit in with the commericals.