The
theme of
Apple Computer's latest
ad campaign in which a
Windows user who
moves to the
Mac is defined as a 'Switcher'.
Centered around
TV and
print ads, the
multi-million dollar campaign features "
real people" from various
walks of life who have made the
platform jump talking about their
experiences. The group of switchers featured in the ads is
composed of a mixture of both
men and women of all ages. Their
vocations include:
high school student, Windows
Network Administrator,
project manager,
programmer,
producer, publisher, writer,
DJ, filmmaker, PR consultant and a designer.
For more information see www.apple.com/switch