Illustrated monthly magazine founded 1890 by George Newnes and edited by H. Greenhough Smith. The Strand aimed itself at mass market, using a simple typeface and liberal use of illustrations (the aim was to have a picture on every page) with stories and articles by contemporary writers. The price was six pence, half the price of other literary monthlies, and at its peak the circulation was around half a million, which was outstanding for its time.

One of the most famous contributors was Sir Arthur Conan Doyle, whose stories about Sherlock Holmes made him a celebrity. Other great names were E. W. Hornung and Bret Harte.