A current movement in the alcohol industry towards marketing seemingly harmless, tasty alcoholic beverages. Many of these products resemble wine coolers but are generally more "mainstream" in their styles of packaging and advertising. These seem to appeal more to teenagers and the early twenties crowd than other alcoholic beverages.

Two of the more popular alcopops are Smirnoff Ice and Mike's Hard Lemonade. Zima also fits the bill, but is not as popular. Both come complete with trendy, catchy ad campaigns. Compare bitch beer, girly drinks.