A book and/or principle authored by Collins and Porras, Stanford business school professors, which argues that great companies are built from the ground up with certain principles, mechanisms, and ideologies that enable them to transcend a single product category, or market. The built to last companies are more able to "roll with the punches," or adapt to new technology that may have obseleted their original reason. Examples include 3M, Sony, General Electric, Hewlett Packard, Disney, etc.

Contrast with Built to Flip.