Anyone who refuses to stay in the stagnation of the norm. The norm is, of course, relative to each individual person; in the same light, non-conformists are also subjective. The norm is perpetuated by society and culture, sometimes on purpose, sometimes not. Throughout history, non-conformists like geeks have been killed, tortured, ostracized, wrapped in barbed wire and shot into the sun, and been generally inconvenienced simply because they are different and seemingly inappropriate to the people in control.