Population statistics, such as income, purchasing habits, age;
as, Demographics showed that the area could not support a new restaurant.
Greek demos (people) and graphein (to write).

A concept popular among advertising executives. Based on the mistaken assumption that if you play Spice Girls at 4:40pm on Wednesday then males 18-24 will purchase a carbonated soft drink advertised immediately after the song.

Demographics group people according to likes, income and political affiliations among other things. See also: Social Engineering