s of voting
, and forecasting
elections. This field
became popular with sociologist
s after public opinion
polls, accessibility of census
data for small/rural
/isolated areas, and more complex model
ling software all became available.
This area of study overlaps into several disciplines. Most obvious are sociology and political science but recently (possibly because of the attention generated by the chaotic presidential election of 2000) it has branched out into other fields of study including economics, international business, and cultural anthropology.