A beer frame occurs when, among a team or group of bowlers, all but one bowl a strike. The bowler who did not strike must buy beer (or appropriate libations) for all. Some instead bestow the beer frame on "the low scorer in a designated frame (often the 7th frame)." --(MHS bowling dictionary, www.mhsbowling.home.ml.org)

Also, a zine by Paul Lukas of Brooklyn which reviews all manner of everyday products from shoe size measuring devices to clam sauce. The book Inconspicuous Consumption is a collection of articles from the zine.

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