From Paul Lukas
' website, http://www.core77.com/inconspicuous/:
What is inconspicuous consumption?
It's about deconstructing the details of consumer culture -- details that are either so weird or obscure that we'd never see them, or so ubiquitous that we've essentially stopped seeing them. This can mean anything from a bizarre canned good, like sauerkraut juice, to a beautifully designed light-industrial object that we've always taken for granted, like the Brannock Device (that gizmo they use to measure your shoe size).
[Inconspicuous Consumption refers to] products like these -- some of them eccentric, many exceedingly ordinary, but all worthy of close inspection -- as a way to look at consumer culture in excruciating detail.
"Inconspicuous Consumption" is a registered trademark of Paul Lukas, so hands off.