Also sometimes referred to as The Hite
, this is the Budweiser
of South Korea
. A fairly standard low-quality lager
, it is the most commonly-consumed maekju
) in Korea. Like its North American
equivalent, it contains about 5% alcohol
by volume and is nearly flavourless. This makes is ideal for beer-drinkers who only pretend that they like beer
, in other words, most drinkers.
The same brewery also brews Hite Stout, a black beer. Don't expect anything close to Guinness, however. It has a little more flavour than Hite Lager, but not much more; the primary difference is the colour.
The slogan is, predictably, "The Hite of Beer."