Also sometimes referred to as
The Hite, this is the
Budweiser of
South Korea. A fairly standard
low-quality lager, it is the most commonly-consumed
maekju (
beer) in Korea. Like its
North American equivalent, it contains about 5%
alcohol by volume and is nearly flavourless. This makes is ideal for
beer-drinkers who only pretend that they like beer, in other words, most drinkers.
The same brewery also brews Hite Stout, a black beer. Don't expect anything close to Guinness, however. It has a little more flavour than Hite Lager, but not much more; the primary difference is the colour.
The slogan is, predictably, "The Hite of Beer."