A
marketing or
advertising acronym that means
Fast Moving Consumer Goods – this term normally refers to the stuff that nearly every
household in the west consumes: FMCG means products like
Toothpaste,
Toilet Paper,
Snack Foods. Things that most people need to consume regardless of
class or
race.
One of the most famous FMCG manufacturing and marketing companies is Unilever, who make everything from teabags and sausage snacks to detergents and instant cooking sauces. FMCG is one of the most profitable sectors for TV advertising, because sucsess of an FMCG product depends on building brands with mass appeal.