A marketing or advertising acronym that means Fast Moving Consumer Goods – this term normally refers to the stuff that nearly every household in the west consumes: FMCG means products like Toothpaste, Toilet Paper, Snack Foods. Things that most people need to consume regardless of class or race.

One of the most famous FMCG manufacturing and marketing companies is Unilever, who make everything from teabags and sausage snacks to detergents and instant cooking sauces. FMCG is one of the most profitable sectors for TV advertising, because sucsess of an FMCG product depends on building brands with mass appeal.

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