Usually during outdoor festivals, adults crave beer and marketing executives have clued in on this.

They created for the hundreds of thousands of thirsty earthlings, The Beer Tent.

The Beer Tent is a welcome oasis on a hot summer day as it is the place where beer is served and it is perfectly normal for adults to get smashed. The cups are plastic, you lineup to pee in an outhouse and you sit at picnic tables with people you don't know and you get drunk, while participating in whatever brought everyone together in the first place.

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