Canadian Tire Money is Canada's secondary currency. It is given out at Canadian Tire stores and gas stations across the country as a 5% bonus on whatever you spend at Canadian Tire.

The coupons are redeemable for gasoline and merchandise at Canadian Tire but is now gaining popularity in bars, where you can sometimes spend it at par.

Canadian Tire Money is also named Funny Money by the weirdos who squirrel it all away for years and then buy lawnmowers with bags of five cent coupons.

As far as it being a successful loyalty program for Canadian Tire, it is. Their clientele (especially the ones who hoard their coupons) is to be often questionable.