One of the most popular Canadian beer varieties on a national level. Advertises itself as a Czech Pilsener style beer. In Quebec, it is called Labatt Bleue. Sometime after 1988, they dropped the apostrophe and the product is marketed as "Labatt Blue" in English Canada.

Trivia: The name "blue" started as a nickname derived from label color and support of the Winnipeg Blue Bombers.

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