It's a well known fact that color
and feeling in common experience, however, the field of color psychology
is still not well understood. Research on the psychological aspects of color is difficult for the mere reason that human emotions are not very stable and the psychic make-up of human beings varies from person to person. Nevertheless, there are a number of general and universal reactions to color which seem to be noted in most people. According to fundamental psychology, Freud
ians relate hues back to bodily function-blood, faces, and so on-while Jung
ians tend towards a more liberal interpretation of hues, believing that the individual's response to color is too complex to allow a simple (sexual, for example) mode of interpretation.
Black & grays
, seriousness, distinctiveness
, practicality and a corporate mentality.
Popular in fashion
because it makes people appear thin
Generally considered stylish and timeless.
Considered a summer
White is popular because it's light, neutral
and goes with everything.
, life-sustaining, passionate
, courageous, insightful
An emotionally intense color. Stimulates faster heartbeat and breathing.
The color of love
, innocence, softness, health
More tranquilizing than red.
, warm exuberance
Deep blues: Analytical
, serious, scholarly
Pale blues: Calm
, fresh, clean, cool.
Most popular color to both genders.
Opposite reaction to red.
, tranquillity, health, freshness, fertility
Dark green: masculine
The easiest color on the eye and therefore very relaxing.
Yellow-green shades are unpopular to both genders.
The most difficult color for the eye to take - can be overpowering if overused and seen as an "agressive
Yellow is not a good color for notepads and monitor background.
Can enhance concentration and speed metabolism
Because purple is rare in nature, it often can appear artificial
, natural, authentic
, utility, earthiness
and subtle richness
Light brown implies genuineness.
Dark brown implies sadness or wistfulness.
Men appreciate brown more than women.
http://psychology.about.com/library/weekly/aa031501a.htm - Color Psychology
http://www.netwrite-publish.com/color_psychology.htm - Color Psychology for e-Book Cover Design
http://www.heavenlyideas.com/color-therapy/color-psychology.html - Color Psychology for color therapy
http://www.saunalahti.fi/jawap/colour/books/colorb.html - Some good books on Color Psychology
http://www.colormatters.com/khouw.html - Gender differences in response to color
http://www.colormatters.com/research/nrl_ebrand.pdf - Color as a tool for e-branding